Disney's famous flywheel came to life for the general public Saturday as studio executives, Imagineers and talent gathered on a SXSW stage to illustrate world building of beloved franchises as they move from TV and film to theme parks and back.

The Disney execs talk to THR after a cameo-packed panel at SXSW Saturday that included appearances from the 'Iron Man' actor, Marvel's Kevin Feige, Pixar's Pete Docter, Jon Favreau and more.

Robert Downey Jr. made a surprise appearance at a featured session with Disney during South by Southwest on Saturday. Here's what we said.

Robert Downey Jr. delighted Disney Parks fans at South by Southwest with a surprise appearance and peek behind the curtain at how he helped develop a new Stark Labs ride for Disneyland. Downey joined Marvel president Kevin Feige and Walt Disney imagineering chief creative officer Bruce Vaughn onstage at SXSW’s “The Future of World-Building at

I t’s been a wild ride for Robert Downey Jr., and he’s not shy about letting us know how much playing Iron Man has shaped his life. At a Disney panel during SXSW this weekend,

Robert Downey Jr. joined Kevin Feige and Bruce Vaughn on stage at SXSW to share new details about Start Flight Lab ride coming to Disney California Adventure. Make way, because a genius, billionaire philanthropist is setting up shop in Avengers Campus at Disney California Adventure park.