Jennifer Sey, founder and CEO of XX-XY Athletics, is going viral for her comments on the role of human resources departments in business. They weren’t complimentary. In a video recently posted on X, ...

The women's activist sportswear brand XX-XY Athletics celebrated its one-year anniversary this month. It proved to be a lucrative business by marketing the protection of women and girls from ...

The startup sportswear brand XX-XY Athletics, founded by former U.S. gymnast and Levi's executive Jennifer Sey, crossed seven figures in profit in its first 10 months in 2024, she told FOX Business in ...

It’s been a year since Jennifer Sey and her XX-XY Athletics brand entered the large and fiercely competitive athletic apparel market, expected to reach $173 billion in North America this year, ...

Athletic clothing brands hold Women’s History Month promotional campaigns every March and claim to support women’s and girls sports, but haven’t spoken out against men competing as women—until now.

The women’s activist sportswear brand XX-XY Athletics is suing the state of Colorado over a recent state law that the company claims would interfere with its ability to market its message. The lawsuit ...

DENVER--(BUSINESS WIRE)--Two years ago, a former national gymnastics champion left a corporate career to start a brand built on a simple, defiant idea: women’s sports are worth fighting for. Today, XX ...