To learn more about our editorial approach, explore The Direct Message methodology. When Mercately’s co-founder Henry Remache told an Ecuadorian client in 2021 to focus their entire sales operation on ...

When customers are reminded, recognised, and rewarded in the channel they already use every day, loyalty becomes a habit – ...

Leveraging Meta's technologies, WhatsApp is transformed into a pivotal business tool that engages customers across their entire lifecycle, converting initial interest into qualified leads and direct ...

India today has an estimated 850 to 900 million smartphone users and over 1.1 billion mobile connections. Within that vast ...