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Why Owned Marketing Channels Beat Rented Social Media Platforms
Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...
This is the halo effect in action: one marketing channel driving results in multiple distribution channels. These effects ...
While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...
Faced with tight marketing budgets, small game publishers must maximise their return on advertising investment (ROIA) ...
Admin is the bottleneck. When campaigns underperform, teams often rewrite the brief or change channels. In many cases the ...
New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.
LAS VEGAS, NV – October 23, 2025 – PRESSADVANTAGE – Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announced the expansion of its integrated marketing ...
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