The Mobile Marketing is a set of actions and targeted marketing techniques for mobile devices. These devices are characterized in that they are small and portable, and its consumption is performed ...

Consumers get to learn all the necessary information they need before purchase. This information includes location and availability of the goods, time and price. This kind of marketing is the ...

Smartphones’ capabilities are increasing every year—and so is the amount of time people spend on them. In fact, the average person in the U.S spends about four and a half hours on their phone each day ...