Act fast, before it's all gone! It's no secret that when it comes to selling beauty products, Kylie Jenner knows what the heck she is doing. With that, her namesake line, Kylie Cosmetics, just ...

I know the makeup brand Jane Iredale didn’t always use this phrase in its marketing. I know this because I bought a few tubes of face gunk from her line in the early 2010s. It was expensive and the ...

The comedian opens up to PEOPLE about teaming up with e.l.f. Cosmetics for the Y2K-inspired legal parody — and pulls back the curtain on his own pre-show getting ready routine courtesy e.l.f.

Aishetu Fatima Dozie, founder and CEO of Bossy Cosmetics, decided it was time for a second act. She launched her own business after spending 20 years in a soaring global career in investment banking, ...

E.l.f. Beauty reported its 19th consecutive quarter of revenue growth, most recently exceeding 70%. The cosmetics upstart just acquired skincare brand Naturium, which could add $100 million in sales.

Let’s start with some good news: “The Body Shop” is the first global cosmetics company to be 100 percent certified vegan by the Vegan Society. But how can buyers even recognize vegan products? You can ...

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Kris Jenner's reported new deal with MAC Cosmetics has allegedly sparked a new feud with her daughters, Kim and Kylie. Know more about the complete controversy.