The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...

The time-honored tradition of the brainstorm serves as the crucible in which ideas are melded through the alchemy of collaboration and creative friction. This process, fundamental to everything from ...

Do you ever struggle figuring out what to write about? The Writing Resource Center will host an all-campus workshop titled “Brainstorming and Topic Development” Friday, March 1, from 1 to 2 p.m. in ...

Within creative problem-solving, brainstorming stands as a fundamental technique. Traditionally, brainstorming involves a group of individuals generating ideas to address a specific problem. However, ...

Creative writing is a deeply personal and often challenging endeavor, whether you’re crafting a compelling story, brainstorming fresh ideas, or fine-tuning the perfect sentence. For many writers, the ...