After a nine-year production that spawned over six million units worldwide, the widely-popular, first-generation Golf was officially discontinued in 1983. However, Volkswagen’s South African branch ...
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How the VW Citi Golf became a marketing icon that companies could still learn from today
If necessity is the mother of invention, Volkswagen South Africa (VWSA) found itself in line for a desperately needed jolt of creativity back in the early 1980s. Through the era of the Beetle and the ...
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