What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft and the high-speed Velocity. Price/Availability: The Tour Soft is offered ...

The theme of Titleist’s 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. The new 2026 ...

It’s no secret that Titleist has an extensive lineup of golf balls, including their CPO (Custom Performance Option) options that have led countless players to victory, including last week’s winner JT ...

Looking to learn what you need to know about the latest new products from Titleist? These handy thumbnails will keep you up to date on the company's new releases across all club and ball catetgories.

The theme of Titleist's 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. Keep reading ...