What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft ...

Titleist is releasing new 2026 versions of its Tour Soft and Velocity golf balls, aimed at enhancing the core characteristics ...

Titleist has already made a splash on tour in 2026 after topping the charts in two events last week with its new equipment.

With the launch of the new Tour Soft, Titleist is hinting that the gap between Tour Soft and what are generally considered ...

When Titleist launched AVX in 2018, it was designed as a kind of fountain-of-youth golf ball—lower-spinning and lower-flying ...

With a focus on offering more of what golfers want, Titleist is bringing more short-game spin to the new AVX golf ball.

Titleist's low-launch, soft-feel specialty ball just got a sweet new update. Titleist's AVX is quite a unique proposition in ...

The latest version of the three-piece AVX boasts a new cover that boosts short-game spin ...

The major brands have launched their new products for 2026 and we've compiled all of the information you need on the new ...

If you’re looking to save a few strokes each round, finding the right ball for your game can make an immediate and meaningful ...