The latest version of the three-piece AVX boasts a new cover that boosts short-game spin ...

Titleist's low-launch, soft-feel specialty ball just got a sweet new update. Titleist's AVX is quite a unique proposition in ...

What’s new: More ball speed, distance and spin around the greens. How does this happen? The new AVX, which touts the lowest flight, lowest spin and softest feel of Titleist’s three premium balls, ...

Titleist's new AVX golf ball has a softer cover for more spin around the green and a new core for longer, low spin tee shots.

With a focus on offering more of what golfers want, Titleist is bringing more short-game spin to the new AVX golf ball.

Titleist has already made a splash on tour in 2026 after topping the charts in two events last week with its new equipment.

When Titleist launched AVX in 2018, it was designed as a kind of fountain-of-youth golf ball—lower-spinning and lower-flying ...

The 2026 Titleist AVX keeps its low-flight, soft-feel DNA while adding ball speed and improved greenside spin for better ...

Welcome to another edition of Yo, Gear Guy!, an interactive GOLF.com series in which our resident dimplehead (a.k.a., GOLF’s deputy editor of equipment, Mike Chwasky) fields your hard-hitting ...

Titleist is releasing new 2026 versions of its Tour Soft and Velocity golf balls, aimed at enhancing the core characteristics of each. The post Titleist releases 2026 Tour Soft, Velocity golf balls.

Titleist has released a revamped AVX golf ball for 2026 with the goal of increasing short-game spin around the greens while ...