In every sphere of human endeavor there’s a “long tail” – an inventory of stuff that isn’t commercially interesting in terms of selling, storing, or indexing. Given that there’s a lot more of this ...

If we've learned anything from eBay--and the rest of the Web, really--it's that people live to collect stuff. A new site called Squirl aims to tap into that passion, which can consume lives in ways ...

Squirl.co, a foursquare type app for books and authors, using grassroots marketing at SXSW to get the word out on their company.