Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...
Add Yahoo as a preferred source to see more of our stories on Google. NBA legend Grant Hill had several high-profile endorsements during his pro career. One of them inspired Fila’s next collaborative ...
Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign. The company is running mobile banner ads within TV Guide?s iPhone application. The ads ...
To celebrate Marcha de Orgullo – Bueno Aires Pride – Sprite created a 1 and a half minute advertisement leading up to the event, which was last Saturday. The Coca-Cola Company-owned soda brand’s ...
The Heineken-owned beer brand updates its campaign for a digital-first era while betting that familiarity beats nostalgia. Sprite—which has been putting rappers in its ads since Kurtis Blow starred in ...
To launch Sprite Zero Sugar in mainland China, The Coca-Cola Company aimed to trick consumers by teasing a label that looks like their competitor's. The Zero Sugar has a different packaging to ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 9 hours 42 min ago By E.J. Schultz - 12 hours 11 min ago By Jon Springer - 12 hours 42 min ago By Parker Herren - 14 ...
Memphis rapper GloRilla is featured in a new Sprite ad campaign celebrating 50 years of hip-hop. The soft drink commercial, dubbed “Icon’s Delight,” features a mix of hip-hop figures from across the ...
Sprite Ice has rolled out a new branding campaign targeting the 'instant generation' — the 16- to 24-year-old student demographic. "(One key challenge for us) is that fighting for attention from ...
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