Brands that skimp on social media marketing do so at their own peril

Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe.
Technical

How Duolingo’s social media team built a viral marketing strategy

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...
Forbes

How Companies Should Shift Their Social Media Marketing Strategy

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox ...
Marketing Dive

Marketing to social media users in 2025: Here’s what the numbers say

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...
Forbes

Traditional Marketing Funnels No Longer Work In The Social Media Era

Forbes contributors publish independent expert analyses and insights. We are female leaders committed to advancing women in business. The traditional marketing funnel is broken. Customers today behave ...
Business of Apps

App Marketing Buyer’s Guide

Dive into the world of app marketing with our comprehensive guide and discover the key to unlocking your app’s full potential. With millions of apps vying for attention, standing out and captivating ...