On Monday, Snapchat introduced a feature called Spotlight that will give more prominent promotion to public posts from its users. By Natalie Jarvey Senior Digital Media Editor TikTok’s influence is ...

Snapchat is investing heavily in promoting its new Spotlight feature, to the tune of $1 million per day for users who submit the best content. Spotlight is being described as Snapchat’s answer to ...

Natalie Carder, head of paid social at Zenith, explores what Snapchat’s latest entertainment offering – Spotlight – means for marketers. On the surface, Spotlight looks uncannily like TikTok’s For You ...

TikTok now has another competitor to contend with: Snapchat. Snap is launching Spotlight, a new section of its app that will showcase user-created videos. Though it’s not the first time the app has ...

'The Best Snaps Show,' hosted by Salice Rose and Brent Rivera, will showcase posts from Spotlight and Snap Maps. By Natalie Jarvey Senior Digital Media Editor Snapchat wants to shine a light on some ...