To enable Sandbox campaigns, Optable integrated Chrome’s Protected Audiences API for targeting and its Attribution API for measurement. Advertisers can build targetable audiences within Optable’s ...

Google is deep into testing a new set of APIs (including some you may have heard of, like Fledge or Topics API) that it claims can strike a balance between preserving privacy and continuing to ...

This phase encompasses rigorous testing of the Protected Audience API (PAAPI), Topics API and Attribution Reporting API (ARA) at no additional cost to advertisers. NextRoll’s efforts focus on ...

Responding to these challenges, Traefik Labs, in partnership with Microcks, the popular open-source cloud-native platform for mocking and contract testing APIs, launches an API Sandbox as a Service.

The initial aim is to test ad relevance via its new Topics API, along with FLEDGE and Attribution Reporting that allows remarketing and ad click measurement without tracking behavior across sites.

As such, concerns around the Topics API, such as the limited pool of topics available at launch, may also be relevant to advertising in Google’s mobile ecosystem as well.

A Sandbox API is a test ground for developers to test out new code changes without impacting live data.

Google will begin testing the API on AdSense accounts on August 28. What is FLEDGE. The API uses interest groups to enable sites to display ads they believe are relevant to their users.

The sandbox is a critical component because it enables developers to explore Radius’ APIs for their particular use cases and test how the API would work in their application.