Chobani is releasing a game on Roblox's popular platform to raise awareness about its oat milk product among younger consumers.

Roblox’s Grow a Garden has another event. This time, you need to give Jack plants to grow his beanstalk. But what are ...

Forever 21 Took Cute ‘Metaverse Fashion’ and Made It Into Very Boring IRL Clothes If it wasn't for a beanie in Roblox with "Forever" emblazoned on it, we would have never known any of this ...

Starting this week, Walmart is expanding its partnership with Roblox by allowing teens to buy IRL goods from inside the game's virtual stores.

The virtual experience in Roblox features virtual rides and a token-based mixed-reality rewards program, furthering Six Flags' recent foray into digital environments.

Supersocial CEO Yonatan Raz-Fridman in March said in an interview with MediaPost that Roblox IRL components “have yet to even scratch the surface,” describing plans to enable users to purchase ...