Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

Forget the old Buggles hit, audio provides enormous opportunities for forward-thinking marketers, say Denstu’s Zsófi Tóth and ...

(By Loyd Ford) Every morning in the U.S. advertisers line up and think about how they will attract more customers to their brand. They have one choice every day: Close down and go to work for someone ...

NEW YORK — The projected local radio ad revenue for 2025 is estimated to reach $12.3 billion, encompassing both over-the-air and digital radio. That’s according to data released Wednesday from the RAB ...

Recently Fidelis Mortgage signed an agreement with Radio Advantage in Dallas to have Pat Summerall record a new 60 second radio advertisement. This got me thinking, how can a reverse mortgage company ...

Like it or not, the rules of radio advertising are being rewritten. If you’re still following the old script, you’re already falling behind. Imagine The Wizard of Oz: Dorothy, lost in a strange new ...

If you want to increase your reach and capture the attention of your target audience, radio advertising may be the perfect solution. As one of the most cost-effective traditional advertising methods, ...

The Ad Awards can be a rude awakening for radio creativity. This year The Union was the only awarded agency in the radio categories ... for just one client. There were no nominations at all for radio ...

More and more companies are seemingly turning to radio for advertising, as advertising revenue grew for the sixth quarter in a row. For the sixth quarter in a row, spending on radio advertising has ...