In just a few piano notes your brain recognizes the welcome disruption. The screen dissolves into a calming image. It’s a slow pan out to the dock, over the fishing stream, across the sand dunes or ...

Autumn officially arrived on Tuesday evening, and the magic of fall arrived with it. “As fall descends across Michigan’s 19 ...

From a 2006 radio spot to billions of dollars in economic impact, Pure Michigan celebrates two decades of drawing in travelers seeking an authentic escape "Pure Michigan tells our story and defines ...

Michigan’s iconic travel campaign announced new leadership, after saying goodbye to its longtime vice president, David Lorenz, at the end of the last year. Pure Michigan, the state’s beloved travel ...

As fall descends across Michigan's 19 million acres of forests, Pure Michigan is inspiring travelers to slow down, connect with loved ones, and embrace the season of life they find themselves in at ...

As Michigan gears up for another summer tourism season, businesses are hoping to cash in on what they expect will be strong demand throughout the state. On Mackinac Island, visitors will notice ...

MICHIGAN. (WNEM) - McDonald’s is teaming up with Pure Michigan and Coca-Cola to launch a new frozen drink for Michiganders to beat the heat as they explore Michigan’s two peninsulas. McDonald’s is ...

What does Pure Michigan smell like to you? If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has released a new scent that was ...

Two corridors in Northern Michigan have earned the designation of Pure Michigan Trails - and they couldn’t be more different. The Betsie Valley Trail is a gorgeous 22-mile pathway that draws walkers ...