Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

Puma's share price has halved since the start of this year as it loses ground to rivals in an increasingly competitive ...

This "Hibiscus" Puma Hali 1 will be released in September at Puma.com and at select Puma retailers. Scroll on for a closer ...

In Q3 2025, Puma implemented measures to strengthen its base for 2026 and beyond, cutting lower-quality wholesale business, ...

The athletic brand’s reset — announced earlier this year and still in its early stages — touches wholesale, DTC and all ...

German sportswear brand Puma is set to cut some 900 administrative jobs by the end of 2026 as the firm posted disappointing ...

However, PUMA has to address the fact that it has "become too commercial, which is reflected in muted brand heat, low ...

Sportswear giant Puma is terminating its sponsorship agreement with Israel’s national football team. The German firm insisted the decision to cut ties was made long before Hamas’s October 7 attack and ...

German sportswear brand Puma said on Thursday it will cut 13% of its global workforce, or about 900 jobs, by the end of 2026 ...

Puma is navigating a challenging financial period. The German sportswear giant has reported losses of €300 million in the first nine months of 2025—a worrying figure ...

PUMA, EA SPORTS FC and City have today launched a special-edition football kit and lifestyle collection featuring a custom NFC chip within the Club crest designed to unlock a new level of City ...