As programmatic capabilities evolve, decision-making is no longer confined to a single point in the transaction. Some decisions still sit naturally within the DSP, while others may benefit from ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...

MiQ, a global programmatic media firm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across the platform, MiQ Sigma ...

To unpack what's driving this shift, ExchangeWire sat down with Terry Kane of The Trade Desk to discuss the current state of ...

ITN today announced a new initiative to further expand its programmatic local linear TV platform by integrating Comscore's ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

According to a Gitnux report, 88% of today's programmatic advertising transactions are real-time bidding (RTB) deals. However, 69% of buyers feel unconfident about purchasing inventory via automated ...

New York, NY — [January 6, 2026] —AdExchanger, part of the Chief Marketer Network, today announced the launch of Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas.

The expansion comes as agencies, publishers, and brands increasingly seek greater ownership of their advertising data, bidding strategies, and monetization infrastructure. Industry demand for ...

New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship ...

GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of ...