Editor's note: Branding the Programmatic, Multi-Channel Way took place on 25 June 2014. Access this webcase on-demand. The panel session featured Phil Cowlishaw, head of technology, Ikon ...
Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are relying on AI tech to create algorithms tailored to their campaigns instead. Butler/Till ran a display ad ...
In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...
AI reshaped discovery, DOOH and CTV moved toward performance, loyalty partnerships deepened ecosystems, and promo automation ...
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