Walmart’s new private label brand, Bettergoods, doesn’t look like what you might expect a Walmart private-label brand to look like. And that’s entirely the point. The discount retailer is pitching the ...

There’s a reshaping of consumer purchasing habits playing out in food grocery to the advantage of private label, leaving branded manufacturers with a tough nut to crack to recapture shopper loyalty.

Responding to shifting definitions of ‘value’, private label ranges are increasingly focusing on delivering affordable premium products. This is making it harder for branded food makers to justify ...

European private label brands sit at an appealing intersection between quality and value, with a surge in premium claims supporting future expansion. Private label brands are strategically important ...

The Best, Extra Special, President’s Choice, Taste the Difference… premium own-label ranges are flourishing as consumers focus on quality as well as price. On both sides of the Atlantic supermarkets ...

Opinions expressed by Entrepreneur contributors are their own. The private label business model has been around for decades. And just as business trends have shifted due to technological changes, ...