This case study discusses a campaign for arts and crafts toy Play Doh in Russia, which used product placement and online video to reach into a new category. This case study discusses a campaign for ...

National Play-Doh Day is marked on Sept. 16, and to celebrate, Hasbro rounded up fun facts about this creatable, colorful childhood favorite. Each year, millions of children open a can of Play-Doh and ...

Sept. 16 is National Play-Doh Day. According to Hasbro, Play-Doh's parent company, the humble toy so many children have grown up with was first created as a wallpaper cleaner. But, when inventor Joe ...

People have enjoyed playing with play doh for generations. It’s an affordable, engaging activity. You can buy commercial products at the store. Or you and your child can have fun making it on your own ...