Performance marketing has always been attractive to marketing leaders who are under intense pressure to justify their investment dollars and make marketing a profitability driver within their ...

Direct-response engagement costs, especially in the Google/Meta duopoly, have risen to a point of near-unsustainability for many performance marketers. Whether it’s Google’s CPCs increasing 10% year ...

There seems to exist two definitions of performance. One is the definition that our industry has used almost since the inception – a sale or a lead. Performance for us has been about risk further down ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off. Marketers face AI news every day, and it’s almost impossible to keep up. AI ...

Hyundai Motor America has restructured its marketing department by creating divisions focused on creative and performance, per a press release. Angela Zepeda, who has served as Hyundai's chief ...

In looking at the UA market, PWN Games has seen a seismic difference in the way in which companies in the East operate versus ...

Proposed deal adds ~$50 million in revenue over the last four years on a profitable basis, a battle-tested media-buying team of performance marketing experts, and immediate operational scale to accele ...

Because of economic uncertainty and rapid acceleration of digital transformation, 2020 was a challenging year for most businesses. Many B2B organizations—especially those in manufacturing and ...