As part of an effort to make programmatic media buys even more transparent, independent audience exchange OpenX is launching a new system making it easier for advertisers and agencies to access server ...

Supply-side platform OpenX announced Monday that it is deepening its partnership with ad agency Horizon Media by integrating Horizon’s blu.ID into the OpenX platform. The integration is the latest ...

LOS ANGELES & NEW YORK--(BUSINESS WIRE)--OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, and Publishers Clearing House (PCH), a premium ...

In today’s Digest, we discuss OpenX accusing Google of ad auction bias in a new lawsuit, Perplexity being accused of ignoring AI scraping blocks, and the falling number of Brits consuming news through ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, unveiled prioritised access to curated, political-approved inventory with unmatched speed, precision, and scale.