The pop singer's NBC ad for the Winter Olympics didn't sit well with Canadian fans after it only included Team USA athletes.

The campaign highlights the crossover that Lilly sees between its own 150 years of working toward scientific progress and the relentless training that world-class athletes endure in hopes of securing a gold medal, as Jennifer Oleksiw, Lilly’s global chief customer officer, described to Fierce in a December interview.

Tate McRae's Team USA Olympics ad ignited controversy amid U.S.-Canada tensions. The Canadian pop singer faced social media backlash for promoting American athletes in NBC commercial.

Canadian-born pop star Tate McRae faces backlash after appearing in a Team USA Olympics ad, reigniting questions about her roots and rising global fame.

The Canadian pop star settled an online debate after her ad went viral

The star is from Calgary, Alberta.

In the promo clip, the pop star, who was born in Calgary, asks an animated owl for directions to Milan — where the 2026 Winter Olympics are taking place — so she can meet and cheer on the American team for the opening ceremony.

Today on Commotion, culture critics Sarah-Tai Black, Jackson Weaver and Joan Summers unpack the move, the backlash and what it all says about Canada’s star system.

Cortina 2026 Olympic opening ceremony were frustrated as CBC’s broadcast cut to ads just as the spectacle began, interrupting one of the most anticipated moments of

UPDATE: 2/5/26 at 2:40 a.m. ET — Canadian singer Tate McRae appeared to hit back at backlash after appearing in an ad promoting Team USA’s 2026 Winter Olympics team. The pop star shared a childhood photo of herself holding up a Canadian flag to her Instagram Stories on Wednesday,