LOS ANGELES (AP) — The use of Internet-ready devices like smartphones appears to have seriously cut into the time Americans spend watching traditional TV, new Nielsen data show, potentially ...

TV and online ratings giant Nielsen has announced a pilot program called Nielsen Digital Program Ratings that will measure, for the first time, audience statistics for TV content viewed on the ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The Nielsen Company officially launched Oct. 15 its two new mobile and Internet measurement ...

Nielsen announced a timetable for adding online viewing of television programs into its TV ratings – including the C3 ratings – for the first time. This is part of the decision they announced 12/1 to ...

Nielsen has expanded its definition of what constitutes a television home to include hundreds of thousands of dwellings that have broadband Internet connections. Beginning later this year, the ratings ...

Nielsen put out its latest figures on the state of the advertising market across old and new media platforms this morning. One big takeaway is that Internet advertising continues to be the ...

Nielsen this week will begin measuring the Internet usage of some members of its national TV ratings sample, and if the controversial test goes well, plans to make a decision this fall to expand the ...

Nearly a third of all household Internet activity takes place while the user also watches TV, suggesting new and old media often share rather than compete for attention, the Nielsen Company said.

On Friday, Nielsen held a so-called "special meeting" with about 80 entities, from advertisers to media companies, and decided to do the following earthshaking thing: install meters that monitor ...

Spending on internet advertising increased by more than 12 percent during Q1 of this year, according to the latest Global AdView Pulse report from Nielsen. Spending on internet advertising increased ...

The use of Internet-ready devices like smartphones appears to have seriously cut into the time Americans spend watching traditional TV, new Nielsen data show, potentially undercutting the notion that ...