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More viewers are skipping theaters for a quieter, more personalized movie experience.

Alamo Drafthouse Cinemas, famous for its strict "no talking, no texting" policy, wants to cut down on in-movie distractions by allowing, well, patrons to use their phones in the theater. Sort of. Last ...

Experts agree that theaters need to offer a more packaged experience to lure people in to help compete with things like ...