In just one year, advertising costs have surged. The cost per install (CPI)—the amount spent on ads to get a single user to ...

LAS VEGAS--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, today announced it will be participating in the event Mobile Apps Unlocked (MAU) Vegas ...

MONTREAL, Jan. 20, 2026 /CNW/ - Mistplay, a leading play-and-earn rewards and loyalty program for mobile gamers, has entered into a definitive agreement to acquire the Connected Rewards™ platform and ...

MONTREAL, May 14, 2026 /CNW/ - Mistplay, the leading play-and-earn rewards and loyalty platform for mobile gamers, today announced the launch of the Mistplay Audience Network, a unified rewarded ...

MONTREAL, March 30, 2026 /CNW/ - Mistplay today announced the completion of its acquisition of Connected Rewards™ from Mobivity Holdings Corp. (OTCQB: MFON), finalizing the definitive agreement first ...

MONTREAL, May 4, 2026 /PRNewswire/ - Mistplay, a leading play-and-earn rewards and loyalty platform for mobile gamers, today announced the acquisition of MyChips SRL, a subsidiary of MAF, a global ...

Previously, Heller was chief growth officer of Mistplay He is the former president of Persado and ex-partner at McKinsey & Company Thombre is former CEO of Match Group Americas Montreal-based Mistplay ...

Screenshot of Mistplay's website. Montreal-based Mistplay, a play-and-earn and game discovery platform for mobile games, has appointed Deirdre Sheridan as general counsel and chief privacy officer, ...