The evolution of knotless braids continues to be one of the most delightful things to witness. Since the style rose to popularity back in 2018, multiple variations like goddess, bohemian, and cornrow ...

Buh-bye to last summer’s beachy crisp “coastal grandmother” style movement. Hello, “mermaidcore,” the fashion craze making a splash (a tidal wave, really) due in part to the release of the Disney ...

Summer is a magical time, during which we spend days by the pool, evenings on the patio, and weekends sunning ourselves at the beach. So when it comes to magical style, there has never been a more ...

This summer, everyone wants to dress like a mermaid. TikTokkers are donning shells and pearls, and slicking back their hair, siren-style. Celebrities are wearing sequined, willowy gowns on the red ...

Millie Bobby Brown rang in her 21st birthday … under the sea. To celebrate another year around the sun, the “Stranger Things” star transformed into a mermaid, rocking long blond fishtail braids and an ...

With the ongoing festival of lights, it’s time to take inspiration from the earlier Gen Z favourite mermaidcore micro trend. Featuring a festive revival, this season is all about wearing the gathered ...