Mercedes-Benz Vision ATVR hit the streets of L.A. to preview the world premiere of the second Avatar movie "The Way of Water", set to debut on Friday, December 16. The video shared by Mercedes-Benz on ...

Hollywood tie-ins are, more often than not, flimsy cash grabs that link tentpole movies with mass-produced tchotchkes. In a move that rebels against the idea of disposable marketing, Mercedes-Benz ...

LOS ANGELES -- The new sequel, "Avatar: The Way of Water" should wow audiences with another visually immersive storytelling treat, just as the original "Avatar" did more than a dozen years ago.

Mercedes-Benz decided to really let loose with its latest concept car. As part of its continuing partnership with Riot Games, the German marque has created its first “virtual show car” for the ...