The marketing environment is everything your company must take into consideration when developing and presenting a new product. The elements of a marketing environment include, but are not limited to, ...

A foreign marketing environment refers to marketing and advertising in another country beyond the one in which the company was founded. Sometimes companies try to enter only one particular foreign ...

As consumers become more environmentally conscious, the demand for sustainable business practices continues to grow. This trend has led to the rise of sustainable digital marketing, where businesses ...

Aisepedia, a research-led product marketing AI, today shared insights from its beta launch three weeks ago, reinforcing a growing shift in how modern teams approach product marketing: from managing ...

Throughout last year, I’ve talked a lot about one-to-one marketing and how with the rising tide of customer power marketers need to focus more on this personalized and empathetic approach. While it’s ...

Key Approaches for Improving Marketing Effectiveness Learn how to improve marketing effectiveness and how to create an agile marketing operations department by avoiding the 5 worst marketing practices ...

With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to ...

Most of us agree that change is the only constant for marketers, and adapting is part of the job. In 2020, the start of the pandemic transformed the way we work and handle business, from rapidly ...