A prime example is Mark Cuban, who, despite being an alumnus, has suddenly emerged as the program's biggest fan. The minority owner of the Dallas Mavericks and investor on ABC's "Shark Tank," was spotted at the team's Peach Bowl win against Oregon, and was again in attendance for the title game on Monday.

Mark Cuban is in-house to watch Indiana football compete in the College Football Playoff for the second straight game. But why? Here's what to know.

Adedamola Ajani of the Indiana Hoosiers signs his autograph for a fan during media day activities prior to the 2026 College Football Playoff National Championship game between the Miami Hurricanes and the Indiana Hoosiers on January 17, 2026 in Miami Beach, Florida. The game is turning into a Hollywood proxy battle.

Mark Cuban had the last laugh at Hard Rock Stadium as he watched his alma mater Indiana win its first national championship against Miami after being booed by Hurricanes' fans

The Hoosiers secured a 27-21 triumph over the Hurricanes at Miami's Hard Rock Stadium, with both teams engaging in a fierce back-and-forth battle before Indiana ultimately emerged victorious, claiming the program's inaugural national title. Yet prior to kickoff, Cuban found himself on the receiving end of Miami fans' hostility.

Mark Cuban, Indiana University alum, discusses the Hoosiers' incredible season, praises head coach Curt Cignetti, and shares his support for the university.