An important feature of this method is that it yields correct standard errors for the marketing mix parameter estimates even if the assumed logit model specification is not correct. Empirical examples ...

Thus, substituting in DUE models the generalized costs with the perceived costs allows to easily adapt to MNL SUE the existing formulations and algorithms for DUE, as well as to manage a smooth ...

By combining mixed models and D-vine copulas, our proposed approach could not only deal with unbalanced data with arbitrary margins but also handle moderate dimensional problems due to the efficiency ...