K-pop boy band Ateez have revealed full details of their official light stick ahead of its release on February 3. Featuring a black and gold color palette with chrome trims, the light stick is shaped ...

Band-branded light sticks, which are increasingly Bluetooth-enabled and cost as much as $80, have become a revenue-generating staple of the K-pop merchandising machine By Micah Singleton As dusk ...

If you’ve ever had the pleasure of attending a K-pop concert, you might have seen fans holding what looks like a fancy glow stick. The iconic sight of thousands of glowing lights flickering on and off ...

There’s so much about K-pop that makes it one of the most unique areas of the music industry — and light sticks are an essential part of that. Light sticks are one of the most important, fun ways for ...

American rapper and performer Doechii has sparked a social media debate after announcing a new merchandise item, a personalized light stick, for her Live from the Swamp tour. The announcement was ...

If you're an avid K-pop fan, there's a good chance you have a light stick glowing on your shelf. But even the uninitiated have likely seen pictures of the light sticks that emit vibrant colors and ...

From cars to 'ARMY bombs' – the worldwide chip shortage is driving up the prices of light sticks, a must-have accessory for K-pop enthusiasts As top K-pop bands get ready to go back on stage or live ...