Campaign Asia

Asahi Super Dry celebrates the phenomenon of 'karakuchi' in first global campaign

Asahi Super Dry is calling on beer fans to embrace the phenomenon of "karakuchi"—a culinary term literally meaning "pungent" and "mouth" in Japanese—in the brand's first global campaign. Created by ...
Campaign Asia

Asahi Super Dry introduces UK to concept of 'karakuchi'

Asahi is hosting a series of "Karakuchi nights" across the UK to promote the flavours found in Asahi Super Dry. Karakuchi is a Japanese word that can mean spicy, hot or dry (in the sense of a drink). ...
Business Insider

Asahi Super Dry Debuts New 25.4oz Can, Doubling Down on Growing Can Market

TORRANCE, Calif., May 24, 2021 /PRNewswire/ -- Asahi Super Dry, the product known for its premium Karakuchi taste that transformed the modern beer market in Japan, today announced it will be launching ...
Ad Age

Asahi Super Dry debuts first global campaign—with help from a game engine

Are you a print subscriber? Activate your account. 8 min 22 sec ago 23 min 22 sec ago By Phoebe Bain - 53 min 22 sec ago By Sabrina Sanchez - 53 min 22 sec ago By Ewan Larkin - 1 hour 23 min ago By ...
The Drum

Asahi Super Dry exports taste of Japan in global marketing drive

Striving for authenticity, Wavemaker and Mcgarrybowen seek to promote how a sip of Asahi Super Dry will transport you to the land of the rising sun. ‘Beyond Expected’ broke over the weekend and will ...
Campaign

Asahi Super Dry celebrates phenomenon of 'karakuchi' in first global campaign

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