As it continues to seek alternatives to Nielsen, the dominant TV ratings firm whose methodology has come under fierce industry criticism, NBCUniversal has signed a landmark deal with iSpot.tv. The ...
With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...
The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...
GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...
ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...
TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes ...
Square Enix aired a new TV spot for Hitman: Absolution during the Euro 2012 final last week, notable for its use of last year's E3 assets and Lana Del Ray's Video games. Hitman: Absolution is due on ...
NBCUniversal recently named iSpot a preferred trading currency as competition heats up among third-party data analytics firms. By Caitlin Huston Business Writer Goldman Sachs has agreed to invest $325 ...
LOS ANGELES & BELLEVUE, Wash.—The TV measurement company iSpot has announced an integration with TikTok that will provide brands with a deeper understanding of how the audience reach of TikTok ...
The day after the Super Bowl typically brings with it another kind of celebration: Nielsen’s annual announcement of the size of the audience for the NFL extravaganza. This year, someone stole some of ...
BELLEVUE, Wash.—Despite ongoing worries about the economy, new data from iSpot shows that national linear advertising revenue recorded a 4.2% increase in Q3 2025 versus a year earlier to $8.77 billion ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The CEO of the Bellevue-based iSpot.tv says it's poised to ...
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