The YouTube Hype button might sound like one more throwaway engagement gimmick, but content creators should not dismiss it that quickly. In a platform economy where discovery is everything and ...

Jay primarily writes news and deals posts for Android Police. Before joining AP, he spent the past several years yammering on about the crazy world of Android for various tech outlets. Besides ...

YouTube has launched a ‘Hype’ button for eligible long-form videos from mid-to-small creators, enabling fans to actively promote content during its first week online. Hyped videos earn points, with ...

YouTube is testing a new “Hype” experimental feature in select geographies. This is a new method of boosting reach for videos where viewers take special importance. The company claims that it is ...

YouTube’s “hype” feature is now live in 39 countries, including the US. Videos will now have a dedicated hype button that sits under the media player. Users can filter their Home feed with the new ...

Nearly one year after announcing its new “Hype” button, YouTube is rolling it out to 39 countries, including the US, UK, Canada, Australia, and others. The feature is meant to help highlight smaller ...