Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game.

Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform's 55 million daily active users.

“Some people refer to what we’re building as the Metaverse,” David Baszucki, CEO of gaming company the Roblox Corporation, told the crowd that had assembled virtually to hear the company’s ...

Today, Sanrio debuts its own virtual “My Hello Kitty Cafe” on Roblox, a global platform bringing millions of people together through shared experiences. The ...

Roblox is launching a generative AI that builds 3D environments in a snap It will make it easy to build new game environments on the platform, even if you don’t have any design skills.