If you fish, you know Berkley. From soft plastics and hard baits to top-notch fishing line, and some of the best scent-dispersing baits on the market, Berley makes gear rhat’s on the water pretty much ...

A new artificial bait named Gulp! soon will flood American tackle shops and already is in some Wal-Marts. Gulp! was developed over a 20-year period in laboratory analysis and field testing, and ...

Getting your Trinity Audio player ready... As a member of the outdoor media for more than four decades, I am constantly bombarded by people and companies who have the next great product that will ...

We know so much more about which smells fish find appealing than which smells make fish wrinkle their lil’ noses and lose their appetites. The funny thing is, both issues are equally important.

Berkley's PowerBait and Gulp! dominate the dough bait market, according to the American Sportfishing Association. When your desire is to put a rainbow trout in the frying pan, there might be no better ...

Sometimes, you just don't know what's going to be on the other end of the line when you reel it in. On most days, that can be a pretty fun prospect especially in a place you don't fish a lot. It was ...