Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Even among avid golfers, grips are often an afterthought. If the ...

When a rubber golf grip starts to wear out from overuse, it often gets slick and slippery, and it can negatively impact your performance. How can you swing confidently when you can’t hold onto the ...

Gear: Golf Pride Align Max grips. Price: $14.99 each. Available: Feb. 15. Watch the best free throw shooters in basketball, ...

Everyone who plays this silly game knows how no two rounds are alike—one day the putter is cold, another day the trusty fade isn’t so trusty, and so on. Consistency is craved in golf because it can be ...

Who It’s For: Golfers who want a softer feeling, more-cushioned grip that still provides traction. The Skinny: The new CPX is the softest performance grip Golf Pride has ever made, and with a new ...

While playing three in defense seems to be more common in the Premier League nowadays, Golf Pride is now trusting the 4-4-2 formation to help golfers recognize the best golf grips for them and help ...

Golf Pride will expand its line of full-swing and putter grips with offerings and updates that aim to make your hands more easily adopt the proper position and the ideal grip pressure. The two new ...

Just when you think we’ve hit peak golf grip tech, Golf Pride proves once again that there’s still plenty of gas in the tank when it comes to new grip innovation. The brand is firing on all cylinders ...

Let’s face it, most golfers have classic black grips on their golf clubs and a simple white glove to hold them. There’s nothing wrong with the classic black-and-white combination, but why not mix ...

There’s been a lot made about the ongoing evolution within the traditional game of golf, and how these changes have better positioned the sport’s future. It almost seems strange to include golf grips ...