Slate contributor Seth Stevenson examines the latest series of ads from the insurance company Geico. The commercials range from parodies to... Geico's Mixed Bag MADELEINE BRAND, host: And from arms to ...
The Katz programmatic radio ad exchange is up and running in pilot mode, with Geico being the first named advertiser to buy an ad via the exchange. Real-Time Daily has the full story. But what the ...
(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, ...
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