Ford made, to put it lightly, a misstep on EVs. In his five years at the company, CEO Jim Farley is willing to acknowledge that. How can he not, with a $19.5 billion write-down largely as a result of ...

For most of the last decade, the electrification story at Ford Motor Company was defined by one vehicle above all others. The F-150 Lightning was supposed to be the electric future of America’s ...

Ford CEO Jim Farley has suggested the company misjudged key parts of its F-150 Lightning strategy, comments that come as Ford disclosed roughly $19.5 billion in expected pre-tax charges tied to EV ...

Ford Motor Company F has stopped production of several electric vehicles and de-emphasized a former large portion of its ...

The company slashed prices of its Flash and the Lariant trim levels by $4,000 and $2,000, Electrek reported on Tuesday. The Flash trim level is now priced at $65,995 for the 2026 Lightning. The Lariat ...

After pouring billions into its first wave of electric vehicles—and losing billions more —Ford has begun a comprehensive rethink of its EV strategy.

The Ford F-150 Lightning is changing in some really big ways.

"I mean, look, we didn't know what we didn't know," he says. The F-150 Lightning was a lesson the company had to learn the hard way.

Jim Farley says Ford misread post-COVID demand for the F-150 Lightning as the company shifts to a new EV strategy ...