Ford made, to put it lightly, a misstep on EVs. In his five years at the company, CEO Jim Farley is willing to acknowledge that. How can he not, with a $19.5 billion write-down largely as a result of ...

Jim Farley says Ford misread post-COVID demand for the F-150 Lightning as the company shifts to a new EV strategy ...

After pouring billions into its first wave of electric vehicles—and losing billions more —Ford has begun a comprehensive rethink of its EV strategy.

Ford Motor Company F has stopped production of several electric vehicles and de-emphasized a former large portion of its ...

Ford offered more details about the upcoming electric pickup truck and the Universal EV platform that underpins it, and we're ready to connect the dots ...

For most of the last decade, the electrification story at Ford Motor Company was defined by one vehicle above all others. The F-150 Lightning was supposed to be the electric future of America’s ...

The 2025 Ford F-150 Lightning represents a pivotal moment in electric truck adoption, especially as Ford prepares to ...

Automakers seeing US EV demand fall short expectations try out a new kind of vehicle--an extended range EV--that critics say ...

The Ford F-150 Lightning is changing in some really big ways.

Ford Motor Co. F reported a 5.5% decline in its U.S. February sales as it scales back EV offerings amid an ...

Ford never made a true successor to the original F-150 Lightning, so it's up to tuners to keep its legacy loud, proud, and alive.

Ford CEO Jim Farley has suggested the company misjudged key parts of its F-150 Lightning strategy, comments that come as Ford disclosed roughly $19.5 billion in expected pre-tax charges tied to EV ...