Women make up 48% of gamers, but their reasons for spending less time and money on gaming differ greatly from those of male players.

While playing video games has traditionally been thought of as a male-dominated pastime, 51% of women now game in some capacity compared to 53% of men. However, although the number of women playing ...

Stephanie Rennick conducted this research in collaboration with Unity consulting and Undone Games. Seán Roberts conducted this research in collaboration with Unity consulting and Undone Games. Cardiff ...