John Yi said advertisers can impart a sense of urgency and increase conversion rates with limited-time offers -- click now, deal ends soon, etc. But only include this in the ad copy if it's true, ...

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.

Brian Carter tells us about a free white paper that runs down 52 Facebook advertising tips and best practices. He wrote the piece, combining his own experience creating and optimizing Facebook ads for ...