Jim Cramer Says He is “Such a Big Believer in ELF”

Beauty, Inc. (NYSE:ELF) is one of the stocks Jim Cramer recently put under a microscope. A caller asked for Cramer’s thoughts ...
SheKnows

Shoppers Say Their ‘Skin Looks Flawless’ After Using This $8 Foundation That ‘Beats Expensive’ Ones

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The e.l.f. Soft Glam Satin Foundation offers a balance between ...
E! Online

Reviewers Say These Primers Are So Powerful, Your Makeup Will Last All Night

These formulas offer major staying power—and will leave your complexion looking better than before you applied it.
Business Insider

Elf Cosmetics apologized 3 weeks after an attempted pivot to Twitch that featured no Black creators

Every time Kat publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from Business ...

Elf Beauty Slumps as Tariff Costs, Muted Consumer Spending Hit Annual Forecasts

This trend, which has been hurting sales at luxury players like Estee Lauder and L'Oreal, is starting to pressure sales at ...