Learn how to create perfectly lifted, natural-looking brows with e.l.f. Brow Lift Clear. Tips, tricks, and a full demo for ...

Are you on TikTok? If you're not, you should be. I mean, I barely am, and even I can keep up with the most-recommended products of the day. Like e.l.f. cosmetics, for example. When I started to see ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...

Inventive partnership transforms the live streaming experience, allowing viewers to purchase e.l.f. products directly through Twitch streams marking an eyes.lips.first. OAKLAND, Calif., October 16, ...