Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

I love learning innovation so much that, along with my collaborator Eddie Maloney, we are trying to build a new interdisciplinary field. In higher ed, sometimes the best way to get some traction in ...

Throughout my time as executive director of MIT Solve, an initiative that seeks to drive transformational change in the world, I have learned and relearned a key lesson: Innovation is not what or who ...

Though there is not one standard definition of innovation, many innovators share a similar set of beliefs and principles regarding their approaches to developing new products, techniques and solutions ...

Innovation is to sustainability as 21st-century jargon is to 20th-century buzzwords. Maybe it’s because my 17-year-old son is about to take the SAT, but that (admittedly inelegant) analogy popped into ...

The UK government's plan to define criteria by which new medicines could qualify for a pilot 'Innovation Pass' programme highlights recent discussions in Europe on the value of innovation. In July ...

A business can be distinctive and successful for a variety of reasons, one of which is innovation. Most companies mistakenly think that innovation is limited to creating ground-breaking tasks that ...

Everybody loves to talk about innovation, but try finding two people who can agree on exactly what it is. That was probably the case back in 1548 when the word first surfaced in the English language.

Source: Robert Evans Wilson, Jr. Many people are writing about innovation. Yet, the more I read, the more confusing the term becomes. Some have said an innovation is an idea. Others have said an idea ...

Technology, Entertainment and Design Talks founder and creator Richard Saul Wurman shared his thoughts on design while jumping from topic to topic, using anecdotes and metaphors to address innovation.